Fabric softener brand Comfort Intense is utilizing 3D visuals in the packaging design of its latest 'Luxurious' product to further embody the gilded scent. The packaging includes real golden particles that are printed using a specialized ink that allows the flecks to appear to be protruding off of the wrapper.
The wrapper of the 'Luxurious' scent is fashioned out of specially engineered metal inks that are printed on a flexo label that was put together by Sun Branding. The label has two different layers that allow the specks of gold to appear to be jumping out at the consumer as if 3D.
The Comfort Intense 'Luxurious' design showcases how 3D-printing technology can be utilized in the packaging industry to create a more immersive experience to entice consumers to select the product from an array of competitors.
Gilded 3D Laundry Packaging
Comfort Intense Utilizes Gold Particles for a Dimensional Effect
Trend Themes
1. Gilded 3D Packaging - Disruptive innovation opportunity: Explore the use of 3D printing and specialized inks to create visually striking packaging designs that stand out on store shelves.
2. Immersive Packaging Experience - Disruptive innovation opportunity: Incorporate interactive elements, such as 3D visuals or tactile sensations, into packaging designs to engage consumers and enhance brand perception.
3. Customized Flexo Labels - Disruptive innovation opportunity: Develop flexible label printing techniques that allow for multi-layered designs, adding depth and dimension to product packaging.
Industry Implications
1. Fabric Softener - Disruptive innovation opportunity: Integrate 3D-printed packaging in the fabric softener industry to differentiate products and create a luxurious, premium image.
2. Printing Technology - Disruptive innovation opportunity: Advance 3D printing and specialized ink technologies to revolutionize the packaging industry, enabling visually stunning designs with tactile features.
3. Consumer Goods - Disruptive innovation opportunity: Implement immersive packaging experiences across various consumer goods sectors to captivate consumers and foster brand loyalty.