In light of the devastating effects of Hurricane Sandy, Comcast's Wi-Fi hotspots will be unlocked. Americans will be able to freely access the internet in Pennsylvania, New Jersey, Maryland, Delaware, Washington, D.C., Virginia, West Virginia, Massachusetts, New Hampshire, and Maine.
This gratuitous network addresses the troubling collapse of broadband systems in the aforementioned regions. The undoing of Comcast's paywalls will allow citizens to continue on with their busy lives, and will moreover ensure their virtual connection with loved ones throughout the world.
Two-hour periods of free access can be perpetually renewed. Xfinity's maps highlight the online zones that will be available until November 7th.
This rapid response to the environmental catastrophe contributes to a growing cadre of socially responsible American businesses. Comcast is taking responsibility for the welfare of its fellow citizens, whether they are paying customers or not.
Disaster Relief Hotspots
The Comcast Wi-Fi Response Fosters an Unlocked American Network
Trend Themes
1. Unlocked Wi-fi Hotspots - The unlocking of Wi-Fi hotspots in disaster-stricken areas presents an opportunity for disruptive innovation in providing free internet access during emergencies.
2. Collapse of Broadband Systems - The collapse of broadband systems in disaster-affected regions creates an opportunity for disruptive innovation in developing more resilient and reliable internet infrastructure.
3. Socially Responsible Businesses - The trend of socially responsible businesses like Comcast taking responsibility for the welfare of citizens presents an opportunity for disruptive innovation in corporate social responsibility initiatives.
Industry Implications
1. Internet Service Providers - The unlocking of Wi-Fi hotspots in disaster-affected areas presents an opportunity for internet service providers to innovate and develop solutions for providing internet access during emergencies.
2. Telecommunications - The collapse of broadband systems in disaster-affected regions presents an opportunity for the telecommunications industry to develop more resilient and reliable communication networks.
3. Corporate Social Responsibility - The trend of socially responsible businesses presents an opportunity for companies in various industries to innovate and develop initiatives that contribute to the welfare of citizens during crises.