The Hunter Summer collection for 2014 is showcased in a fresh ad campaign that features the brand's newest range of colorful rain boots. Hunter is known for quality rainwear accessories that don't skip out on style and their latest collection stays true to this notion.
The brand presents their loyal fans with colorful rain boots that include hot pink and bright orange designs. The boots are waterproof and ultra chic, ensuring one looks stylish when experiencing summer's unpredictable rain storms. The collection is presented in a vibrant lookbook that pairs Hunter's boots with matching raincoats.
The advertorial's models are lensed in a garden settings while posing with working hose props. The hoses act as props in a fashionable water fight that also takes place in the fun shoot.
Fun Water Fight Catalogs
This Hunter Summer Collection Features Colorful Rain Boots
Trend Themes
1. Colorful Rain Boots - Opportunity for innovation in the fashion industry, creating unique and stylish rainwear accessories that are both functional and trendy.
2. Summer Collection - Opportunity for seasonal innovation in fashion, designing and marketing new collections tailored to the demands of summer climates and outdoor activities.
3. Fun-themed Photo Shoots - Opportunity for creative marketing innovation, emphasizing fun and visually captivating themes to promote products or brands.
Industry Implications
1. Fashion Retail - By combining functionality and style, new and innovative brands could emerge in the fashion retail space, catering to customers seeking unique and stylish rainwear items.
2. Outdoor Recreation - Outdoor recreation companies could create new product lines of waterproof, yet trendy rainwear gear that are specifically designed for different outdoor activities such as hiking, camping, and kayaking.
3. Advertising and Marketing - Opportunity for advertising firms to create visually captivating and fun-themed photo shoots that align with the brand's message, values, and products, increasing brand awareness and consumer engagement.