The Brooklyn-based Kombucha brand 'Kombrewcha' has shifted from minimalist white packaging to colorful kombucha branding.
'Kombrewcha' fermented beverages are carbonated and fruity, making them exciting and refreshing compared to traditional alcoholic beverages. This new colorful branding reflects this refreshing energy with bright, vibrant colors connected to each flavor.
The four flavors of 'Kombrewcha' now come in beautiful purple, orange, lime-green, or yellow-colored cans. The font has been boldened as well, ensuring that the 'Kombrewcha' name and trademark flavors on the cans are as apparent as they can be.
'Kombrewcha' embraces imagery with its branding change. On the old can design, the fruit pictures were more abstract and placed on the side of the can. This new design places the fruit front and center at the top of the can, making the fruit flavor instantly recognizable.
With this colorful branding change, 'Kombrewcha' strongly establishes itself as a competitor in the kombucha and alcoholic beverage markets.
Colorful Kombucha Branding
'Kombrewcha' Remodels Its Signature Cans with Vibrant, Sporty Colors
Trend Themes
1. Colorful Branding for Fermented Beverages - Creative and colorful branding can help differentiate fermented beverages from traditional alcoholic beverages and make them more appealing to consumers.
2. Bold Fonts and Fruity Imagery - Using bold fonts and placing fruit imagery front and center can help brands establish a strong visual identity and make their products easily recognizable.
3. Shifting Away From Minimalist Packaging - Brands can differentiate themselves from competitors by shifting away from traditional minimalist packaging and embracing colorful and eye-catching designs.
Industry Implications
1. Beverage Industry - The beverage industry can adopt colorful branding and bold packaging to distinguish itself and attract more consumers to fermented beverages.
2. Alcoholic Beverage Industry - Alcoholic beverage companies can explore the use of colorful branding to attract consumers who are looking for alternatives to traditional beer and wine products.
3. Design Industry - The design industry has an opportunity to offer innovative and creative branding solutions to beverage companies looking to differentiate themselves and create a unique visual identity for their products.