Athens-based artist Sofia Karioti recently designed a series of yogurt cups that are adorned with colorful dots. With so many yogurt varieties to choose from, it can be difficult for new brands to stand out on supermarket shelves. The minimalist design on these yogurt cups serves as a stark contrast to more traditional yogurt packaging.
'Mo(ti)ve' is a premium yogurt brand that is largely designed for athletes and consumers with an active lifestyle. To make the yogurt stand out from other brands, Karioti gave each container a unique design. Each of the yogurt cups is covered in a series of colorful dots that allude to the flavor of the yogurt inside. For instance, yellow indicates banana, while red indicates raspberry. Aside from the spotted pattern, the cups are free from any other graphics. The minimalist packaging is deigned to represent the purity of the product and the fact that the yogurts contain no added sugar or artificial sweeteners.
Spotted Yogurt Packaging
These Yogurt Cups are Adorned with Colorful Dots
Trend Themes
1. Minimalist Packaging - Leveraging minimalist design on packaging creates a stark contrast and helps new brands stand out on supermarket shelves.
2. Unique Container Design - Creating unique designs on containers adds an element of novelty and differentiation for premium brands.
3. Color-coded Packaging - Using colorful dots to indicate flavors on packaging enhances visual appeal and helps consumers quickly identify their desired yogurt flavor.
Industry Implications
1. Food Packaging - The food packaging industry can explore minimalist designs and unique container designs to create visually appealing packaging for various food products.
2. Health and Fitness - The health and fitness industry can capitalize on unique container designs and color-coded packaging to target athletes and consumers with an active lifestyle.
3. Dairy Industry - The dairy industry can adopt color-coded packaging and minimalist designs to attract consumers looking for healthier yogurt options without added sugars or artificial sweeteners.