The London label House of Sunny may be best known for vibrant colorways and striking prints, but now the brand has gone back to basics with its new Color Theory collection.
Though the name 'Color Theory; suggests a lot of color, the new capsule collection actually goes back to basic designs and neutral colors. As the brand's Founder Sunny Williams explains, "Myself and the team wanted to broaden our range of products, creating a capsule collection crafted from Organic Cotton and made in limited quantities. These pieces were curated to be mixed in or layered with our other styles and various color palettes." This means you'll find classic pieces like comfy sweatshirts, cargo pants, and hoodies all in classic hues like black and cream, with pops of color throughout.
House of Sunny's adaptable and versatile new Color Theory collection is available now from the brand's website.
Neutral Organic Cotton Collections
House of Sunny's Color Theory Collection Goes Back to Basics
Trend Themes
1. Organic Cotton Fashion - Organic cotton is becoming a more popular choice for clothing brands, presenting an opportunity for sustainable and eco-friendly innovation.
2. Neutral Color Collections - The trend towards neutral colors and minimalism in fashion creates opportunities for companies to innovate with simple but functional designs and timeless styles.
3. Adaptable Capsule Collections - Capsule collections that feature versatile and mix-and-match pieces are becoming more popular, offering opportunities for innovative designs that prioritize sustainability and timeless style.
Industry Implications
1. Fashion - The fashion industry can innovate by embracing sustainable and eco-friendly materials like organic cotton, as well as designing versatile and adaptable capsule collections that prioritize timeless style over fast fashion trends.
2. Retail - Retailers can capitalize on the trend towards simplicity and minimalism in fashion by promoting neutral color collections and adaptable capsule collections that offer both sustainability and versatility to customers.
3. Sustainability - The demand for sustainable and eco-friendly fashion presents an opportunity for industries focused on sustainability to innovate and create new solutions for the fashion industry, such as alternative materials and more sustainable production methods.