Through a color project titled 'Artificial Regality' that examines the ever-changing status of hues, Naama Agassi is able to situate color within a historically relevant cultural and social narrative. The artful experiment is completely object-based and explores the connotations of imperial purple. The photographs capture subjects that are reminiscent of the shapes of the "Roman imperial helmet, Christian thurible (used to burn incense for worship) and modern-day perfume bottles."
The Artificial Regality color project situates imperial purple as a hue that communicated "wealth and power" prior to industrialization. Designer Naama Agassi continues to reveal the reason for this—prior artificial manufacturing practices, the production of the purple hue was "a lengthy and laborious task."
The color project itself is a neat venture into the historic value behind corporeal, as well as more immaterial substances.
Exploratory Color Projects
Naama Agassi Conceptualizes Imperial Purple in Cultural & Social Terms
Trend Themes
1. Color Exploration - Examining the ever-changing status of hues presents opportunities for innovative approaches to color in various industries.
2. Historical Narrative - Situating color within a culturally and socially relevant historical narrative can disrupt traditional perceptions of color.
3. Artful Experiments - Exploring the connotations and meanings of color through object-based artful experiments can inspire new creative possibilities.
Industry Implications
1. Fashion - Color exploration can revolutionize the fashion industry by challenging conventional color choices and introducing new palettes.
2. Interior Design - Incorporating a historical narrative into interior design through color can create unique and meaningful spaces.
3. Art - Artful experiments with color can push the boundaries of traditional art forms and inspire new artistic expressions.