When the Colonie Center, a mall in Albany, New York, realized that its atrium was the location of a PokeGym in Pokemon Go, it didn't try to fight back against the hordes of Pokemon masters. Rather, the mall saw the PokeGym placement as a business opportunity. For the next month, the Colonie Center's atrium will be bedecked with a giant pokeball logo and Pokemon banners, encouraging Pokemon Go players to spend as much time in the mall as possible.
From a business perspective, Colonie Center's move to create a Pokemon arena is a clever one. The more time patrons spend in a mall, the better it is for business, so capitalizing on the luck of a PokeGym on site makes perfect sense.
Anime Game-Accepting Malls
Colonie Center Has Redesigned Its Atrium to Be a Pokemon Go Arena
Trend Themes
1. Mall Gaming Attractions - Malls are adapting to the popularity of gaming in public spaces and incorporating them as attractions to keep customers engaged.
2. Augmented Reality Advertising - Malls can use augmented reality technology as an advertising tool to attract customers and enhance their experience.
3. Location-based Marketing Campaigns - Businesses can capitalize on the location of popular mobile games like Pokemon Go as a way to attract customers and increase foot traffic.
Industry Implications
1. Retail - Retailers can incorporate gaming attractions and location-based advertising to create immersive experiences that keep customers engaged in their physical stores.
2. Entertainment - Entertainment venues, such as malls, can incorporate gaming attractions to attract customers and increase engagement with their space.
3. Technology - The development of new augmented reality tools and location-based marketing campaigns presents new opportunities for tech companies to work with businesses and create innovative solutions.