This is about the right time for people to start planning out what kind of back to school wardrobe they would like to have; Nasty Gal's latest lookbook is full of outdoorsy collegiate fashion inspiration that many people will be attracted to. Edgy, bohemian and perfect for fall, it was inspired by Jack London's sophomore-year read, 'Call of the Wild.'
Titled 'Fall Of The Wild,' the outdoorsy collegiate fashion lookbook is full "of cool vintage finds (that you can purchase on the site) and moody autumn wares for an ethereal, punk effect," as Refinery 29 puts it. Although shot outdoors, the looks are easily appropriate for a city setting. In fact, the location was most likely chosen to further the influence of the novel it was named after more than anything.
Outdoorsy Collegiate Fashion
Nasty Gal's Latest Lookbook Has People Covered for Back to School
Trend Themes
1. Outdoorsy Collegiate Fashion - The trend of combining outdoorsy and collegiate fashion for the fall season provides opportunities for retailers to create edgy and bohemian looks with vintage finds and moody autumn wares.
2. Vintage Finds - The trend of incorporating vintage finds in outdoor fashion creates opportunities for vintage clothing stores and retailers to capture both a nostalgic and trendy market.
3. Punk Effect - The trend of adding punk elements to outdoorsy fashion creates opportunities for edgy fashion designers to explore edgy looks for the fall season.
Industry Implications
1. Retail - Fashion retailers and vintage clothing stores can capitalize on the trend of outdoorsy collegiate fashion and vintage finds for back to school season.
2. Fashion Design - Designers interested in edgy, outdoorsy fashion can take this trend and incorporate their own style into creating aesthetically pleasing and trendy looks.
3. Nostalgia Market - The incorporation of vintage finds in the trend of outdoorsy collegiate fashion provides a market for products that cater to both nostalgia and current fashion trends.