'Kidrobot,' a company founded back in 2002 that's known for producing unique vinyl toys, expanded its collection with a line of collectible keychains that make use of its popular 'Labbit' model -- which was originally created by pop art artist Frank Kozik.
The collectible keychains come in completely opaque packaging with no labels as to what design it is -- making the many variations even more difficult to obtain for consumers. The Labbit toys vary greatly in appearance, however each has a food-related theme.
While one of the vinyls is decorated as a tiny ice cream truck, another is dressed like a piece of sushi. In different variations, the collectible keychains have ice cream cones covering their mouths, whereas others are sipping on lemonade or bubble tea.
Food-Inspired Collectible Keychains
Kidrobot Shrunk Down and Accessorized Its Vinyl 'Labbit' Toys
Trend Themes
1. Food-themed Collectibles - Kidrobot's collectible keychains featuring food-related designs offer a potential market for foodies, toy enthusiasts, and collectors alike.
2. Opaque Packaging - Offering collectibles in opaque packaging without identifying the design could be a new trend in the collection industry.
3. Expansion of Collectible Merchandise - The expansion of production to create collectibles beyond the typical toy market opens opportunities for companies to expand their target audience.
Industry Implications
1. Toy Manufacturing - Companies specializing in collectible toys and merchandise could release more food and beverage-themed designs to cater to the emerging market.
2. Food and Beverages - Food and beverage companies could collaborate with toy manufacturers to release collectible merchandise and expand brand awareness.
3. Collectibles and Memorabilia - Expanding the range of collectible merchandise beyond traditional markets to suit a wider audience, such as foodies and collectors, could be a major financial opportunity.