Italian artist Lucio Palmieri teamed up with the Italian brand S.Pellegrino for an amazing series of collages made with the 'S.Pellegrino Sparkling With Bulgari' Gold Label (a special edition of the S.Pellegrino Sparkling water launched last year, celebrating the "Italian magnificence" of the two brands). The complete collection, where you can find gold turkeys, birds, chicken and other "spring" animals, is on Fine Dining Lover, which is the food and art magazine by S.Pellegrino and Acqua Panna.
Lucio Palmieri's work is a good example of how (young) creativity can renew the image of a brand. An iconic brand such as S.Pellegrino can be a source of inspiration for the creative work an independent artist, and gives a communicative push to the brand.
Sparkling Fowl Labels
Lucio Palmieri Creates Collages in Collaboration with S.Pellegrino & Bulgari
Trend Themes
1. Brand Collaboration - Collaborating with artists can breathe new life into established brands and inspire creativity.
2. Special Editions - Creating limited edition products can generate excitement and buzz around a brand.
3. Art and Food Fusion - Combining art and food can create unique and visually appealing experiences for consumers.
Industry Implications
1. Beverage - The beverage industry could explore collaborations with artists to create special edition products and enhance brand image.
2. Art - Artists could partner with brands to create unique collages or artwork that integrates with product design or packaging.
3. Hospitality - Restaurants and hotels could incorporate art-fused dining experiences to provide customers with visually stunning and memorable meals.