The Maluma collagen protein drinks are a new range of products created by Germany-based beverage brand Black Labels Company (BLC) that will provide athletes and health-conscious consumers alike with a way to functionally hydrate.
The drinks are crafted with a blend of nutrients in the mix including B vitamins and a high level of protein in order to support the body's ability to produce collagen. The beverages come in three flavors including Goji with Strawberry & Basil, Passionfruit with Lemongrass and Açaí with Guava and Ginger.
CEO of Black Labels Company Rolf Fritsch spoke on the new Maluma collagen protein drinks saying, "We are always looking to create new beverage specialties of the highest quality at the best price. Maluma is our innovation in response to a demand for feel-good, natural drinks that not only have nutrients to support the skin, metabolism and immune system, but are also convenient to buy and drink on-the-go and look great in the hand."
Collagen-Packed Protein Drinks
The Maluma Collagen Protein Drinks Come in Three Flavors
Trend Themes
1. Functional Hydration - There is an opportunity for creating functional hydration products that provide nutrients to support specific bodily functions, such as collagen production.
2. Natural Nutrient Drinks - The market is receptive to natural drinks that not only provide nutrients but also offer convenience and visual appeal for on-the-go consumption.
3. Protein Infused Beverages - The trend of protein-infused beverages opens avenues for innovative products that serve the needs of athletes and health-conscious individuals.
Industry Implications
1. Beverage Manufacturing - This industry can explore the production of innovative functional hydration drinks that cater to consumers' demand for natural and nutrient-rich beverages.
2. Sports Nutrition - The sports nutrition industry can capitalize on the protein-infused beverage trend by developing products that enhance athletic performance and recovery.
3. Beauty and Wellness - The beauty and wellness industry can explore collagen-packed drinks as a disruptive innovation opportunity to provide skin and body benefits from within.