TravisMathew and St Andrews Links have released a new collaborative tartan apparel collection. TravisMathew CMO, Leif Sunderland, states: "Together, we have worked to pull inspiration from the rich Scottish history, weaving it together with modern silhouettes to create a timeless and wearable Tartan. We are excited to finally share all the hard work with the world!"
The apparel collection is Inspired by the history of Scottish tartan from approximately 3000 BC. This apparel collection pulls from the designs of the traditional and symbolic patterns that tartan possesses. The appearance of the apparel collection combines the modern silhouettes from TravisMathew and St Andrews' signature styles. The series also consists of co-branded items, including polos, buttons downs, hats, golf gloves, and others.
Collaborative Tartan Apparel Collections
St Andrews Links and TravisMathew Unveil New Collection
Trend Themes
1. Collaborative Apparel Collections - Trend towards more partnerships between apparel brands, to combine unique designs and bring more value to customers.
2. Modernizing Traditional Apparel Designs - Updating traditional apparel designs with modern elements creates the opportunity for increased demand and interest.
3. Heritage-inspired Apparel Collections - Drawing from heritage designs and patterns creates unique collections that stand out in the saturated apparel market.
Industry Implications
1. Fashion Industry - Collaborative apparel collections create opportunities for fashion brands to enter new market segments and attract customers from adjacent markets.
2. Golf Industry - Co-branded collections in the golf industry can create increased interest for current customers and attract new customers who may not have been previously interested in golf apparel.
3. Marketing and Advertising Industry - Collaborative collections offer marketing and advertising opportunities to brands and create brand exposure through associated promotion.