The Collaborative Fund is a phenomenal website and key point of entry for anyone looking to get involved with a car sharing program, but who might not know where to begin. The site is filled with detailed information, and users can consider one of the three types of car sharing networks.
The Collaborative Fund even lets users take cars out for a virtual spin and provides car sharing stats that are relevant to the geographic area. This site will bring you from car sharing newbie to pro in no time.
Implications - The eco movement is one that informs the values of a large cross-section of society. Car sharing networks tap into this impulse while at the same time offering a compelling financial incentive. Companies ought to consider how they can introduce an eco component into their brand identity.
Virtual Test Driving Sites
The Collaborative Fund Teaches About Car Sharing
Trend Themes
1. Car Sharing Networks - There is a growing trend of car sharing networks that tap into the eco movement and offer a compelling financial incentive.
2. Virtual Test Driving - Virtual test driving sites, like The Collaborative Fund, allow users to take cars out for a virtual spin and gain knowledge about car sharing programs.
3. Eco Branding - Companies should consider introducing an eco component into their brand identity to align with the values of the eco movement and appeal to a large cross-section of society.
Industry Implications
1. Automotive Industry - Car sharing networks and virtual test driving sites present disruptive innovation opportunities in the automotive industry.
2. Technology Industry - The development of virtual test driving sites and eco branding strategies present disruptive innovation opportunities in the technology industry.
3. Sharing Economy Industry - Car sharing networks and the integration of eco components into brand identity present disruptive innovation opportunities in the sharing economy industry.