Hi-Wire Brewing and Riverbend Malt House have combined forces in order to help people impacted by one of the biggest conflicts of the day by creating a collaborative beer whose name makes it clear what the purpose of the brew is.
Simply named 'Donate to Ukrainian Refugees By Drinking This Beer," this pale ale supports refugees from Ukraine due to the fact that a dollar from every pint sold is donated to a non-profit organization that aims to direct funds and clothing to people displaced by the war in Ukraine. The beer itself makes use of Simcoe, Cashmere and Citra hopes and is available only on draft.
With Riverbend Malt House donating the malt for free and Hi-Wire taking care of the brewing process, this is well and truly a collaborative venture for an important cause.
Ukraine-Benefiting Collaborative Beers
This Pale Ale Helps Direct Funds to Ukrainian Refugees
Trend Themes
1. Collaborative Social Responsibility - Creating partnerships to help those in need can enhance a business' reputation while making a positive impact on society.
2. Cause-driven Consumerism - Consumers are increasingly drawn to products that support social causes, representing an opportunity for businesses to market and sell products that do good.
3. Craft Beer Philanthropy - Craft breweries can combine their passion for brewing beer with a desire to make a positive impact in the world by creating beers that support social causes.
Industry Implications
1. Craft Beer Industry - Craft breweries can differentiate themselves and attract socially conscious consumers by creating beers that support charitable causes.
2. Non-profit Industry - Partnering with businesses to create products that donate a portion of profits to charity can be an effective fundraising strategy for non-profit organizations.
3. Socially Responsible Business Industry - Companies that prioritize corporate social responsibility can build goodwill with customers and employees while making a positive impact in the world.