Girl Skateboards' Winter 2018 line is done in collaboration with Kodak. This is not the first partnership between the two companies, testifying that there is merit to be found in analog film. Whether that be because of its ultra-nostalgic connotation or its retro-chic aesthetic, Kodak still finds ways to be relevant through the lens of the streetwear industry.
The collaborative capsule consists of t-shirts, long-sleeves, some outerwear, accessory, as well as a total of seven decks. The color palette is kept vibrant and the elements of embellishment are definitely film-informed.
The collaboration with Kodak definitely brings to the aesthetic of Girl Skateboards, as well. By harnessing the power of a vintage art form, the brand is able to elevate its status with a unique quality.
Analog Film-Inspired Skatewear
Girl Skateboards Embarks on Another Collaboration with Kodak
Trend Themes
1. Analog Nostalgia Trend - There is an opportunity for businesses to leverage nostalgia by incorporating retro design aesthetics to appeal to consumers who long for the past.
2. Collaboration Trend - There is an opportunity for businesses to engage in partnerships to create unique product lines that cater to different audiences and expand their reach.
3. Streetwear Revival Trend - There is an opportunity for businesses to explore streetwear-inspired designs as this fashion trend continues to influence younger generations.
Industry Implications
1. Fashion Industry - Fashion and apparel brands can utilize the analog nostalgia trend to create unique product lines that cater to consumers looking for retro designs.
2. Skateboarding Industry - Skatewear companies can engage in collaborations with other brands to create limited edition products that cater to the specific aesthetic of the skateboarding community.
3. Photography Industry - Photography brands can look into collaborations with fashion and apparel companies to create products that showcase the aesthetics of analog film and photography.