Celebrity models Cole Mohr and Josh Beech exhibit Ask Enquired's SS 2012 collection. The Korean label turned to British and American pop culture as inspiration for their latest series, calling on a series of denim and graphic tees. The graphics put a major spotlight on both Mickey Mouse and The Beatles, giving the series a quirky, playful edge.
The artistic direction of the shoot matches the endearing attitude of the apparel. The models are set up against some sort of majorly photoshopped backdrop of British scenery. The look is reminiscent of teenage tourists, with images of Big Ben, double decker buses and the iconic red telephone booths. The Beatles motif is taken further with a 'Sgt. Pepper's Lonely Hearts Club Band' atmosphere. Feather marching band hats make an appearance, as well as rainbow confetti.
British Tourist Lookbooks
Cole Mohr and Josh Beech Pose for Ask Enquired SS 2012 Campaign
Trend Themes
1. Pop Culture Fashion - The fusion of pop culture and fashion through graphic tees and iconic motifs like The Beatles and Mickey Mouse presents opportunities for fashion and entertainment companies to collaborate and leverage the appeal of nostalgia.
2. Playful Lookbooks - The use of playful, tourist-inspired backdrops in fashion lookbooks creates opportunities for destination marketing companies and fashion brands to collaborate and showcase their products in creative ways.
3. Photoshop Backdrops - The increasing use of heavily photoshopped backdrops in fashion campaigns presents opportunities for technology companies and post-production studios to provide innovative solutions for creating immersive brand experiences.
Industry Implications
1. Fashion - The fashion industry can leverage the appeal of pop culture and playful backdrops to increase brand awareness and drive sales through collaborations and creative marketing campaigns.
2. Entertainment - Entertainment companies can collaborate with fashion brands to create merchandise that merges iconic pop culture elements with fashion to appeal to a wider audience.
3. Technology - The use of heavily photoshopped backdrops in fashion campaigns creates opportunities for technology companies and post-production studios to develop innovative solutions and tools that help brands create immersive brand experiences.