Pasadena-based agency Farm Design was tasked with a cold brew branding initative for Califia -- a company that is dedicated to bringing the consumer "the most delicious, good-for-the world foods" with direct trade partnerships with skilled individuals throughout the world. From probiotic yogurts to almond milk creamers, the company is dedicated to a wholesome practice and production.
Farm Design harnesses Califa's ethos and dedication to wellbeing in the development of its cold brew branding aesthetic. Aiming to draw the attention of the consumer to the client's high profile offering within the coffee industry, Farm Design creates a cold brew branding identity that is vibrant, cheerful and engaging. The design agency taps into a bold palette and uses colors like red, purple and blue to outline Califa's different offerings in cold brews.
Photo Credits: Farm Design
Cold Brew Branding Projects
Farm Design Gives Califia Farms a Brand New and Vibrant Identity
Trend Themes
1. Sustainable Food Packaging - Opportunity for disruptive innovation in developing eco-friendly packaging solutions for cold brew products.
2. Artistic Beverage Branding - Disruptive innovation opportunity lies in creating visually appealing branding strategies for cold brew companies.
3. Direct Trade Partnerships - Opportunity for disruptive innovation in establishing direct trade partnerships with farmers and producers for sourcing high-quality cold brew ingredients.
Industry Implications
1. Packaging Design - Disruptive innovation opportunity in creating sustainable and visually appealing packaging designs for cold brew products.
2. Branding and Marketing - Opportunity for disruptive innovation in developing creative and engaging branding strategies for cold brew companies.
3. Food Sourcing and Supply Chain - Opportunity for disruptive innovation in establishing direct trade partnerships with farmers and producers for sourcing high-quality ingredients for cold brew products.