Coca-Cola produces a huge variety of beverages, from the everyday comfort of a Coke, to specialty products such as Vio, the latest in fizzy milk. Yet this cornucopia of delicious drinks ends up reduced to the basics when it comes to fast-food restaurants and other Coke dispensers.
This is why Coca-Cola is introducing the Coke Freestyle Machine. Using the dispenser’s touchscreen interface, customers can choose from over 100 options, and their drinks are mixed to order from 30 different flavour cartridges.
With the Coke Freestyle Machine, customers not only get what they want, they feed the needs of market research. Using Radio Frequency Identification (RFID) technology, the dispenser collects user data and sends it to Coke’s head office. This allows the company to gather remarkably accurate data about new products, and ultimately to serve us better.
With more of what you want, where you want it, this is an innovation with a hip modern edge and a promising future.
Cola Cornucopias
The Coke Freestyle Machine Gives You More and Better Options
Trend Themes
1. Personalized Beverage Options - The Coke Freestyle Machine offers over 100 options for customers to choose from, allowing them to personalize their beverages.
2. Data-driven Product Development - The use of RFID technology in the Coke Freestyle Machine allows Coca-Cola to gather accurate user data for market research and new product development.
3. Efficient and Convenient Dispensing - The touchscreen interface and mixing capabilities of the Coke Freestyle Machine provide an efficient and convenient way for customers to get their desired drinks.
Industry Implications
1. Beverage Industry - The Coke Freestyle Machine disrupts the beverage industry by offering a wide range of options and personalized drink choices.
2. Market Research and Data Analytics - RFID technology in the Coke Freestyle Machine opens up opportunities for businesses in the market research and data analytics industry by providing accurate customer data.
3. Hospitality and Food Service - The Coke Freestyle Machine presents opportunities for the hospitality and food service industry to enhance customer experience and streamline beverage dispensing.