Tel Aviv-based graphic design studio Kapsoola was brought on by Israeli coffee chain COFIX to create a branding and packaging design for the company that simply and clearly expressed its belief system and ethos.
COFIX is a modern coffee chain that runs on a fair and affordable fixed price system. In order to convey the company's laid-back and straightforward way of doing business, Kapsoola adopted a minimalistic and clear-cut approach to present the brand.
A simple black and white color palette is combined with large bold sans serif text that is both instantly recognizable and understandable to the customer. This no-frills strategy conveys a functional and no-nonsense visual language that matches the coffee chain's clear belief system that it has set into place.
Typographic Coffee Branding
The Branding and Packaging for 'COFIX' is Simple and to the Point
Trend Themes
1. Minimalistic Branding - Opportunity for companies to adopt a straightforward and no-frills approach to branding, emphasizing simplicity and clarity.
2. Clear-cut Packaging Design - Opportunity to create packaging designs that use large bold text and a simple color palette to convey a brand's ethos and belief system.
3. Functional Visual Language - Opportunity for businesses to develop visual languages that prioritize functionality and ease of understanding for customers.
Industry Implications
1. Graphic Design - Opportunity for graphic design studios to offer branding and packaging design services that focus on minimalistic and clear-cut approaches.
2. Coffee Chains - Opportunity for coffee chains to adopt a fair and affordable pricing system and convey their brand's belief system through simple and clear branding.
3. Packaging Industry - Opportunity for packaging companies to provide design solutions that utilize large bold text and a minimalistic color palette to effectively communicate a brand's ethos.