The brand 'Fair Trade Original' offers coffee grounds that are ethically sourced. The brand's packaging was designed by the agency BTM.
Going into this redesign project, the agency's intention was to once again make the brand "relevant, distinctive and credible." The resulting branding is simple yet still eye-catching – with its most unique feature being the photography it has. Each individual coffee is from a different region and the photography replicates those regions in the form of coffee grounds – with the grounds making up the outlines of continents. The brand offers fair trade coffees from Africa and Central and South America.
This fair trade coffee branding works to ensure that the product is contemporary while referencing its regional influences and sources.
Geographic Fair Trade Coffees
This Beverage's Branding Features Maps Made from Coffee Grounds
Trend Themes
1. Ethical Sourcing - Opportunity for brands to emphasize ethically sourced ingredients or materials in their packaging design.
2. Regionally Inspired Packaging - Opportunity to create packaging that visually represents the regions where ingredients or materials are sourced.
3. Contemporary Branding - Opportunity to create modern and visually appealing branding that resonates with consumers.
Industry Implications
1. Coffee - Coffee brands can explore innovative packaging designs that showcase the origin of their coffee beans.
2. Food and Beverage - Brands in the food and beverage industry can utilize regionally inspired packaging to highlight the origin of their ingredients.
3. Design and Branding - Design and branding agencies can offer services to create visually appealing and contemporary packaging designs that align with ethical sourcing values.