In February of 2010, London advertising agency DLKW created 'Codeorgan,' a site that allows you to "listen" to a website in the form of music.
The guys from DLKW have now taken Codeorgan one step further by working with Brooklyn-based experimental rock band yeasayer to let people hear what their website sounds like.
Enter any URL and a complex algorithm then defines the key, synth style and drum pattern most appropriate to the page content.
The end result is a unique signature tune for your website, with the samples taken from 'O.N.E,' the latest single from yearsayer's new album Odd Blood.
Music-Translating URLs (UPDATE)
Codeorgan and Yeasayer Reveal What Your Website Sounds Like
Trend Themes
1. Music-translating Urls - Disruptive innovation opportunity: Develop a platform that automatically generates unique signature tunes for websites by analyzing their content.
2. Codeorgan - Disruptive innovation opportunity: Enhance the Codeorgan platform by incorporating AI technologies to create more complex and personalized music compositions for websites.
3. Website Sound Analysis - Disruptive innovation opportunity: Build an advanced algorithm that can analyze different website elements, such as images and text, and generate music that accurately reflects the website's overall aesthetics and message.
Industry Implications
1. Advertising - Disruptive innovation opportunity: Introduce music-translating URLs as a new advertising tool to make websites more engaging for users and create unique audio branding experiences.
2. Web Development - Disruptive innovation opportunity: Integrate music-translating capabilities into website development frameworks, allowing developers to easily incorporate audio elements into their projects and enhance user experiences.
3. Music Streaming - Disruptive innovation opportunity: Collaborate with music streaming platforms to offer customized soundtracks based on users' favorite websites, thereby combining the worlds of music and web browsing.