Tequila Patrón and Milagro Cantina have joined forces to bring consumers in Toronto a unique and informative cocktail pop-up. The activation will run from November 14th until November 16th. Guests will have the opportunity to explore the heritage of the tequila company through a guided tasting flight of Patrón Silver, Reposado, Añejo and the newest member of the portfolio — Gran Patrón Smoky.
Aside from educating the consumer in Tequila Patrón's Mexican heritage, the cocktail pop-up will also boast an immersive aspect. Attendees are able to partake in a masterclass that requires them to mix their own "margarita masterpiece in a souvenir piña cup."
The exciting and boozy activation will be held at Milagro Cantina on Queen Street West in Toronto.
Educational Cocktail Pop-Ups
Tequila Patrón x Milagro Cantina Offers an Experience in Toronto
Trend Themes
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3. Masterclasses - Disruptive innovation opportunity: Organize hands-on masterclasses where attendees can learn to create their own cocktail masterpieces.
Industry Implications
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