The Coca-Cola packaging design seen here creates a new visual language for the brand to help it stay relevant amongst consumer demographics that are seeking out a healthier refreshment option. Designed by Tommaso Ceschi and chosen as a winner of a contest held by Elite, the packaging features a metallic canteen design that makes it suitable for use with both cold and hot beverages. This means the container could be kept by the consumer for an extended period rather than discarded after one use to put a focus on sustainability and keep them thinking about the brand.
The conceptual Coca-Cola packaging has been designed in four color variations that are each visually connected to a different product from the brand's existing lineup.
Metallic Canteen Soda Bottles
This Coca-Cola Packaging Design Brings a New Look to the Brand
Trend Themes
1. Sustainable Packaging - Disruptive Innovation Opportunity: Design sustainable packaging options that encourage consumers to reuse containers rather than disposing of them after one use.
2. Health Conscious Refreshment - Disruptive Innovation Opportunity: Develop new refreshment options that cater to consumer demographics seeking healthier alternatives to traditional sodas.
3. Visual Branding Language - Disruptive Innovation Opportunity: Create a unique visual brand language that connects different product variations and appeals to changing consumer preferences.
Industry Implications
1. Packaging Design - Disruptive Innovation Opportunity: Explore innovative materials and design concepts to create sustainable and visually appealing packaging solutions that capture consumer interest.
2. Beverage Industry - Disruptive Innovation Opportunity: Identify and develop new beverages that align with the growing demand for health-conscious refreshment options.
3. Marketing and Branding - Disruptive Innovation Opportunity: Leverage visual branding strategies to create a cohesive and recognizable brand language that resonates with target demographics.