The new Coca-Cola ad campaign, which has just been launched today, is an ambitious pursuit that will be employing 61 URLs to create an all-digital, interactive experience for frequent mobile users.
Coca-Cola is banking on its new campaign theme called 'The Ahh Effect,' pertaining to the sound people tend to make after their first sip of the beverage. So far, the brand has 17 URLs on the go, with many more to come.
The campaign will be using ahh.com, ahhh.com, ahhhh.com and on, where every H letter added will be housing a new piece of themed content. Contents will range anywhere from mini games and animations to funny videos.
Considerting that the brand never ceases to amaze with its marketing, The Ahh Effect may just become the next big thing in the near future.
Excessively URL-Based Campaigns
The New Coca-Cola Ad Campaign Features 61 URLs with the Ahh Effect
Trend Themes
1. Excessive Url-based Campaigns - The trend of using a large number of URLs in ad campaigns provides an opportunity for digital marketers to create more interactive and memorable experiences for mobile users.
2. Interactive Digital Experiences - The trend towards using URLs to create all-digital, interactive experiences provides an opportunity for businesses to engage with customers in new and innovative ways.
3. Brand Storytelling - The use of URLs as a storytelling device reinforces the trend of using narrative to build brand identity, offering an opportunity for businesses to create compelling brand experiences for customers.
Industry Implications
1. Beverage Industry - The Coca-Cola campaign demonstrates how the beverage industry can leverage digital technology to build brand identity and customer engagement.
2. Marketing and Advertising Industry - The use of URLs as a storytelling device in marketing and advertising provides an opportunity for professionals in these industries to create new and engaging ad campaigns.
3. Mobile Technology Industry - Excessive URL-based campaigns demonstrate the growing role of mobile technology in marketing, and provide an opportunity for businesses to leverage mobile platforms to reach and engage customers.