Coca-Cola has announced the launch of its first flagship store in London, England, which the company hopes will replicate the success of its 'Real Magic' Coca-Cola retailer experience in the United States.
Similar to its American counterparts, the London-based location will include 'Real Magic' beverage bars and a can customization kiosk, which allows guests to design personalized cans of Coca-Cola. All new to the London store, however, will be the addition of a for-sale clothing line made by streetwear designer Jeff Staple. What's more, guests can expect an eclectic range of Coca-Cola-themed collabs, with other apparel being offered by notable labels including Herschel, Lee Jeans, Soho Grit, BAPE, Alma de Ace, and BE@RBRICK.
For those interested in checking out the flagship, the new location is open now and is located in Long Acre, London.
Beverage Merch Flagships
Coca-Cola Launches First-Ever Flagship Merchandise in London
Trend Themes
1. Flagship Merchandise Stores - Coca-Cola sets the trend for flagship merchandise stores with unique beverage bars and customization kiosks.
2. Streetwear X Beverage Collaborations - Collaborations between beverage brands and streetwear designers present a disruptive innovation opportunity for the fashion industry.
3. Personalized Packaging - Personalized can designs are a rising trend in the beverage industry and create opportunities for increased customer engagement.
Industry Implications
1. Beverage - Beverage companies can create innovative store experiences to boost customer engagement and sales.
2. Fashion - Fashion industry brands can collaborate with beverage companies to expand their product range and reach new audiences.
3. Retail - Retail businesses can incorporate customization kiosks to create unique shopping experiences for customers.