The Kid President Coca Cola ad rejects internet hate and encourages happiness for all. The commercial's slogan is #MakeItHappy, a message that suggests web users should band together toward a positive goal instead of throwing insults or negative comments at one another.
The adorable ad follows Kid President, a fictional child politician who loves to dance and project an air of positivity wherever he goes. Kid President is a sufferer of ostiogenisis imperfecta, a rare bone condition that has left him in a wheelchair for most of his childhood.
Despite of his genetic disorder, Kid President loves to dance and pushes through the pain as often as he can. His contagious happiness encourages viewers to #MakeItHappy in all aspects of their life. As viral videos grow more popular, as does internet hate but this Superbowl 2015 aims to change that.
Hate-Rejecting Soda Commericals
The Kid President Coca Cola Ad Encourages Happiness for All
Trend Themes
1. Rejecting Internet Hate - Opportunity for companies to create campaigns that promote positivity and prevent online bullying.
2. Encouraging Happiness - Opportunity for businesses to develop products or services that focus on fostering happiness and well-being.
3. Viral Videos - Opportunity for brands to utilize viral videos as a way to spread positive messages and engage with their audience.
Industry Implications
1. Advertising - Opportunity for advertising agencies to create campaigns that reject internet hate and promote happiness.
2. Social Media - Opportunity for social media platforms to implement measures that prevent online bullying and promote a positive online environment.
3. Publishing & Entertainment - Opportunity for publishing and entertainment companies to create content that spreads positive messages and encourages happiness.