Looks like Coke can do more than just imprinting its logo and a glass on shirts as its design. The Coca-Cola rPET shirts actually have pretty decent range of designs even if it’s fairly minimalist.
The soft drink company has teamed up with various fashion brands to bring out a new set of Coca-Cola rPET shirts. Some of the names involved in this project includes Stussy, LUKER by Neighborhood, United Arrows and Silas. Each apparel features these brand’s own personal touch and interpretations of Coke. All the products are made from rPET (recycled Poly Ethylene Terephthalate) plastic bottles which is always a good thing since going eco has become incredibly important these days.
The Coca-Cola rPET shirts are available for sale at Zozo.jp.
Recycled Soft Drink Apparel
Fashion Brands Give Coca-Cola rPET Shirts a Designer's Touch
Trend Themes
1. Recycling Fashion - Fashion brands are taking a sustainable approach by utilizing recycled materials to create environmentally friendly fashion.
2. Collaborative Fashion - Fashion brands are partnering with companies outside of the fashion industry to create unique apparel with a personal touch.
3. Minimalist Design - Fashion companies are embracing minimalism in design by creating basic yet stylish garments with a focus on sustainability.
Industry Implications
1. Fashion - Fashion brands are incorporating eco-friendly materials into their collections to appeal to a more socially conscious consumer base.
2. Beverage - Beverage companies are exploring ways to repurpose their products and packaging, creating new opportunities for cross-industry collaborations.
3. Eco-friendly Products - Companies that specialize in eco-friendly products have the opportunity to collaborate with fashion companies to create stylish and sustainable apparel.