Recently, we've seen energy drink and pop ads try to focus on the science side of their products. Ever since the release of Red Bull and other major energy brands, soft drink companies have really tried to promote the ingredients and nutritional benefits of their beverages. The Coca Cola Blak Campaign is hopping right on that train.
With an emphasis on energy and alertness-enhancing ingredients, these soda companies want to make you realize that their drink is the only one that can make you super-focused, stave off drowsiness and keep you going for hours. I personally don't care about any of that. I just enjoy the Coca Cola Blak Campaign for the fact of seeing people get soaked. Never gets old.
Face-Drenching Popvertising
The Coca-Cola Blak Campaign Gives You a Lesson in Science
Trend Themes
1. Science-focused Beverage Ads - Opportunity for soft drink companies to promote the ingredients and nutritional benefits of their beverages.
2. Energy and Alertness-enhancing Beverages - Chance to highlight the energy and alertness-enhancing ingredients in soda drinks.
3. Experiential Advertising - Possibility for brands to create memorable experiences through campaigns that involve soaking people.
Industry Implications
1. Soft Drink Industry - Opportunity for soft drink companies to differentiate themselves by emphasizing the nutritional benefits of their beverages.
2. Beverage Industry - Chance for companies to develop and market energy and alertness-enhancing beverages.
3. Advertising Industry - Potential for brands to create disruptive advertising experiences that engage consumers on a more experiential level.