Italian knitwear experts Missoni teamed up with Converse to release a series of co-branded knit sneakers.
Known for knits in bright colors and bold patterns, this sneaker remix seems to be the collaboration that best reflects Missoni as a brand. With a zig-zag knitted Chuck Taylor All Star II Hi Top in orange, yellow, purple and red and a Low Top model in a black, red and grey, these co-branded sneakers are a fun way to blend the two fashion staples. These co-branded knit sneakers are made for comfort as they are outfitted with Nike's Lunarlon cushioning.
The most recent Converse X Missoni collaboration will be available at select retailers on Friday June 9th.
Co-Branded Knit Sneakers
Converse X Missoni Redesigned the Chuck Taylor All Star II
Trend Themes
1. Co-branded Knit Sneakers - The collaboration between Converse and Missoni to create co-branded knit sneakers showcases the potential for innovative partnerships in the footwear industry.
2. Bold Patterned Knitwear - Missoni's expertise in bright colors and bold patterns in knitwear presents an opportunity for disruptive innovation in the fashion industry, particularly in the realm of statement pieces.
3. Comfortable Cushioning Technology - The integration of Nike's Lunarlon cushioning into the co-branded knit sneakers signifies the potential for disruptive innovation in the comfort and performance technology sector of the footwear industry.
Industry Implications
1. Fashion Industry - The collaboration between Converse and Missoni in creating co-branded knit sneakers highlights potential disruptive innovation opportunities in the fashion industry, specifically in terms of unique collaborations and statement pieces.
2. Footwear Industry - The release of co-branded knit sneakers by Converse and Missoni highlights the potential for disruptive innovation in the footwear industry, particularly in the areas of material innovation and unique design collaborations.
3. Comfort Technology Industry - The incorporation of Nike's Lunarlon cushioning in the co-branded knit sneakers signifies a disruptive innovation opportunity in the comfort technology sector of the footwear industry.