Belgian Designers Benj&Soto have created soft furnished seats ranging from a 3D watermelon, real 24 kt gold leaf cubes to a life-like palate bench that looks like a stack of money.
The concept behind 'Sit on Everything' is that the brand can create any type of seating, where it is only limited by its imagination. The seats are made with FiberCoating, the brand's patented coated protection on soft foam that makes it durable indoors or outdoors.
Taking over four years to develop, the collection is supported by the Belgian Government and has partnered with brands such as Sony/ATV. The company is currently crowdfunding through Kickstarter to reach €30,000 Euros by August 15, 2016 to complete the project.
Photo-Finished Cube Furniture
This Coated Foam Furniture Boasts Real-Life Images on its Designs
Trend Themes
1. Customized Foam Furniture - The concept of 'Sit on Everything' showcases the disruptive innovation opportunity of creating any type of seating with real-life images and designs on soft foam.
2. Fibercoating Technology - The use of FiberCoating, a patented coated protection on soft foam, presents a disruptive innovation opportunity to create durable indoor and outdoor furniture.
3. Crowdfunding for Design Projects - The company's crowdfunding campaign through Kickstarter highlights the disruptive innovation opportunity of using this platform to gather funding and support for creative design projects.
Industry Implications
1. Furniture Manufacturing - The furniture manufacturing industry can explore the disruptive innovation opportunity of incorporating real-life images and designs on soft foam to create unique and customizable furniture pieces.
2. Coating and Protective Materials - The industry of coating and protective materials can explore the disruptive innovation opportunity of developing new coating technologies, like FiberCoating, to enhance the durability of various products, including furniture.
3. Crowdfunding Platforms - The crowdfunding industry can leverage the disruptive innovation opportunity of supporting and funding design projects, like 'Sit on Everything,' to bring unique and creative products to market.