Glade's new Coastal Sunshine Citrus home fragrance is reminiscent of the Mediterranean coast. The scent is designed to deliver a fresh breath of coastal air to any living space. As travel restrictions lift, Glade is paying tribute to tropical vacations with its new citrus-based home fragrance.
Delivering a splash of citrus and notes of pineapple, the Coastal Sunshine Citrus scent harnesses warm summer sun and the carefree energy of a spring getaway. Consumers can embrace vacation mode within their own homes with the help of Glade's new product. The rejuvenating scent aims to help consumers relax without traveling far distances. The new home fragrance is available through Glade's online store, participating retailers, and through Amazon.
Coastal Vacation-Themed Fragrances
Glade Launches its Coastal Sunshine Citrus Home Fragrance
Trend Themes
1. Scented Staycations - Opportunity for fragrance companies to create scents that transport people mentally to various vacation spots.
2. Virtual Tourism Scents - Opportunity for fragrance companies to create scents that replicate different cities and landmarks for people who cannot travel due to restrictions or cost.
3. Fragrance Subscriptions - Opportunity for fragrance companies to launch subscription services that regularly deliver new scents to consumers' homes, making it easier to try new scents and escape via fragrance.
Industry Implications
1. Home Fragrance - Opportunity for home fragrance companies to create scents that transport people to vacation-like settings.
2. Travel - Opportunity for travel companies to partner with fragrance companies to offer a virtual sensory experience of different locations for people who cannot travel.
3. Subscription Services - Opportunity for subscription box companies to expand into home fragrances, offering customers a way to experience new scents and destinations through scent without leaving their homes.