The highly celebrated Oklahoma State University football coach Mike Gundy has taken an interesting step by launching his very own smartphone app in order to better engage with college football fans.
Aptly named 'Coach Gundy', this app is available for free download. The app allows users to access a range of content related to the Oklahoma State Cowboys football team, including video and multimedia material, news hits and social media links.
While it isn't uncommon to see celebrities launching their own eponymous smartphone apps, it's a different thing altogether to see a college football coach take this step, something that speaks to the power of smartphone apps to foster engagement with sports fans at all levels. The app is an intelligent way to leverage the charisma of the well-known coach to spread awareness about the team.
Charismatic Coach Apps
This App Helps Users Follow Coach Mike Gundy's College Football Team
Trend Themes
1. Celebrity Coach Apps - Apps created by celebrities to engage with fans and promote their teams or brands.
2. Sports Fan Engagement - Utilizing smartphone apps to enhance fan interaction and create a more immersive sports experience.
3. Personalized Sports Content - Providing users with a customized feed of sports-related information and media to increase fan loyalty and engagement.
Industry Implications
1. Sports Apps - Opportunities for app developers to create platforms for sports teams and coaches to connect with fans.
2. Entertainment Technology - Using smartphone apps as a marketing tool to promote celebrities and engage with their fan base.
3. Sports Media - Creating digital platforms to deliver personalized sports content and media to fans.