To be realistic, most style enthusiasts spend a great deal more time window shopping than outright buying, so this Coach AW11 campaign captures a great element of accuracy. Model Bette Franke is photographed on either side of a glossy window, imprinted with the iconic horse-drawn carriage emblem of the fashion label.
Dressed in juicy purple, tangy yellow and a collection of delectably detailed accessories, the stylish shopper shows pride in her purchases of these fine and fresh items. Josh Olins is the photographer behind these pictures and he's infused them with a classic clarity that enhances the youthful and modern look of the bright sweaters, colorful skirts and handbags featured in the prints. The Coach AW11 campaign succeeds at connecting with couture consumers in a way that most do not.
Window Shopping Clothing Campaigns
These Coach AW11 Prints Promote Purchase Interest
Trend Themes
1. Fashion Window Shopping - The trend of fashion window shopping highlights the importance of capturing consumers' interest through visually appealing displays, even if they don't result in immediate purchases.
2. Accurate Fashion Campaigns - The trend of creating fashion campaigns that accurately reflect consumer behavior, such as window shopping, allows brands to connect with their target audience on a relatable level.
3. Youthful and Modern Fashion - The trend of incorporating youthful and modern elements in fashion campaigns, as seen in the Coach AW11 prints, appeals to a younger demographic and keeps the brand relevant.
Industry Implications
1. Fashion Retail - In the fashion retail industry, there is an opportunity for disruptive innovation by leveraging window shopping trends to create eye-catching displays that drive consumer engagement and brand awareness.
2. Photography - In the photography industry, there is an opportunity for disruptive innovation by exploring creative ways to capture fashion campaigns that accurately reflect consumer behavior and emotions.
3. Accessories Design - In the accessories design industry, there is an opportunity for disruptive innovation by designing trendy and modern accessories that resonate with the youthful consumer base and align with their fashion preferences.