Vans works in collaboration with CLUBGEAR on a pack of footwear models that are designed in a psychedelic theme in reference to its overarching theme of the 90s rave scene. The captivating designs are spotlighted by its bold color palettes and takes on the classic models of the Slip-On Pro and the Era Pro. The sneaker models are adorned in techno graphic and playful motifs referenced by retro patterns and neon detailing throughout.
The Era Pro boasts a mismatching accent in a checkerboard print and showcases multiple colorways including purple and yellow, green and black, or red and blue. There are branding details on the heels and neon accents on the tongue and interior. The other model features a Crosshair pattern in bright orange and green accents.
90s Rave-Inspired Casual Shoes
CLUBGEAR Taps Vans on a New Pack of Classic Footwear Models
Trend Themes
1. 90s Rave-inspired Footwear - Opportunity for brands to tap into the nostalgia of the 90s rave scene and create footwear designs that feature bold color palettes and playful motifs.
2. Psychedelic Sneaker Designs - Disruptive innovation opportunity to create sneakers with captivating designs that incorporate techno graphics, retro patterns, and neon detailing.
3. Mismatching Accent Trend - Opportunity to incorporate mismatching accents, such as checkerboard prints, in sneaker designs to make them stand out and appeal to fashion-conscious consumers.
Industry Implications
1. Fashion - Fashion brands can explore the 90s rave-inspired footwear trend and create innovative designs to cater to the nostalgia-driven consumer market.
2. Footwear - Footwear companies can leverage the psychedelic sneaker design trend to develop unique and eye-catching products that appeal to sneaker enthusiasts.
3. Streetwear - Streetwear brands can embrace the mismatching accent trend and incorporate it into their sneakers to capture the attention of trend-savvy consumers.