In a way, fall is a blend of summer and winter; that is exactly how the Club Monaco Fall 2013 collection treats the upcoming season. Instead of creating its own identity, the brand mixes and matches staples from its sandwiching seasons in order to create a line that is the best of two worlds. In a way, it holds onto summer a little bit longer by introducing such winter staples as knit hats, fur gloves and more earlier for added warmth.
The Club Monaco Fall 2013 lookbook has essentially "mastered the art of climate changeover to perfection," as aptly put by Refinery 29. Not only do mini skirts make an appearance, but also a slew of summer hues.
Summer-Channeling Autumn Fashion
The Club Monaco Fall 2013 Lookbook Blends Two Seasons into One
Trend Themes
1. Seasonal Blending - The trend of blending fashion from multiple seasons to create a unique look, giving consumers more versatility in their clothing options.
2. Extended Summer - The trend of holding onto summer by introducing winter staples for added warmth, creating new opportunities for accessory sales.
3. Climate Changeover - The trend of mastering the art of transitioning to a new season, providing an opportunity to showcase a brand’s creativity and adaptability.
Industry Implications
1. Fashion - The fashion industry can take advantage of the trend of blending clothing from multiple seasons to create unique and versatile collections for consumers.
2. Accessories - The accessories industry can benefit from the extended summer trend by promoting winter staples such as knit hats and fur gloves earlier in the season.
3. Retail - The retail industry can leverage the climate changeover trend by showcasing a brand’s ability to adapt and create innovative collections, setting themselves apart from their competitors.