The Cloud Smoothie is a stunning blue and white swirled smoothie that originated from Erewhon, an organic LA grocery store. The smoothie was created as a collaboration between Erewhon and lifestyle influencer Marianna Hewitt, and it features ingredients such as coconut cream, avocado, almond butter, banana, pineapple, vanilla collagen, vanilla stevia, and Blue Majik spirulina. The smoothie is rich in protein, healthy fats, antioxidants, and vitamins, and it has a creamy and refreshing texture that resembles a cloud.
Reproducing this smoothie with at-home ingredients quickly became a sensation on TikTok thanks to users who shared their drink versions. Some used different ingredients such as milk, yogurt, honey, or dragon fruit powder, while others added coconut cream or yogurt clouds to their glasses for extra visual appeal. The drink has become popular as a cloud-like, blue drink with health benefits, a range of flavors, and a distinctive visual appearance. The smoothie is priced at $17 at Erewhon, but it can be easily replicated at home with some simple ingredients and a blender. The Cloud Smoothie is a delicious way to enjoy a tropical treat that looks like a work of art.
Viral Blue Smoothies
The 'Cloud Smoothie' is an Easy Viral Blended Fruit Recipe on TikTok
Trend Themes
1. Visual Food - The Cloud Smoothie's distinctive visual appearance has made visual food a popular trend, with people creating stunning and photogenic dishes.
2. DIY Replication - The trend of replicating the Cloud Smoothie at home with different ingredients and variations has sparked the DIY replication trend for creating unique and personalized smoothie recipes.
3. Health-conscious Blending - The popularity of the Cloud Smoothie, with its healthy ingredients and nutritional benefits, has fueled the trend of health-conscious blending where people seek out smoothie recipes packed with nutrients.
Industry Implications
1. Food and Beverage - The Food and Beverage industry can capitalize on the trend of visual food and offer unique and visually appealing smoothie options that cater to the aesthetic preferences of consumers.
2. Kitchen Appliances - Kitchen appliance manufacturers can take advantage of the DIY replication trend by marketing blenders that are versatile and powerful enough to create personalized smoothie recipes with various ingredients and textures.
3. Health and Wellness - The Health and Wellness industry can tap into the trend of health-conscious blending by promoting the benefits of nutrient-rich smoothies as part of a balanced and nutritious diet.