In an effort to blend real-world shopping experience with eCommerce and digital influence, these clothing rails also display the number of likes the items below have received on social media. This initiative is part of the O2 Business campaign dubbed 'Digital Communities.' The English organization decided to install the digital clothing rails in department store Tyrers in St Helens.
Tyrers was chosen for this project due to their status as "Harrods of the north." The boutique fashion retailer received a digital makeover just in time for the Christmas shopping season. The live-feed rack is customized to light up relating to the garment's online popularity. This gives customers the ability to see how outfits are being received immediately.
Social Influence Cloth Racks
The Life-Feed Clothing Rails at Tyrers Show Social Media Likes
Trend Themes
1. Social Media-influenced Shopping - Opportunities for businesses to incorporate social media data and real-time engagement for in-person shopping experiences.
2. Real-time Data Visualization - Opportunities to integrate live social media data into offline retail experiences for immediate contextual insights.
3. Iot-powered Clothing Displays - Opportunities to leverage Internet of Things technology to create interactive and engaging product showcases and displays.
Industry Implications
1. Retail - Implementation of IoT devices in stores and tying online social media engagement with offline shopping experiences can improve customer experience and drive sales in retail.
2. Marketing - Real-time data tracking and the integration of social media data with retail experiences offer marketers new opportunities to track engagement and customer preferences.
3. Technology - The development and implementation of new technologies for offline retail experiences represent significant disruption opportunities for tech companies looking to enhance retail engagement and drive sales.