This is just glorious work from American Megan Whitmarsh. Does craft art get much better than these piles of stuffed consumer goods she calls ‘soft sculptures?’ I totally adore them in every which way but loose.
Best known for her Yeti drawings and embroidered scenes, this move away from her trademark style has, quite rightly, been met with critical acclaim.
Implications - This piece of artwork is undoubtedly making a bold statement about human waste and consumerism. In essence, it is "against the man." Many brands are distancing themselves from their corporate personas to pursue crowds that have developed distrust for large corporations since the recession hit. While trust of big brand will be eventually be regained, many people are opting for smaller, independent businesses and products. This is a great opportunity period for small businesses.
Soft Sculptures
Megan Whitmarsh's Stuffed Cloth Consumer Goods
Trend Themes
1. Craft Art - Craft art is gaining attention as a unique way to make bold statements about consumerism and human waste.
2. Small Businesses - Small businesses have a great opportunity to attract customers who have developed distrust for large corporations.
3. Independent Products - Many people are opting for independent products as an alternative to big brands, creating disruptive innovation opportunities.
Industry Implications
1. Art - The art industry can explore craft art as a new form of expression to address consumerism and human waste.
2. Consumer Goods - Consumer goods industry can explore innovative approaches, such as soft sculptures, to appeal to customers seeking unique and meaningful products.
3. Marketing and Branding - Marketing and branding industry can help small businesses and independent products gain visibility and attract customers looking for alternatives to big brands.