Embracing the Polaroid theme for fashion lookbooks, the Clot Inc FW10 catalog is a testament on the gritty, hipster vibe that the collection itself embodies.
Photographed by famed Japanese photographer Yone, the Clot Inc FW10 lookbook was pieced together like a haphazard collage. According to Life Lounge, "The Dynasty Collection is made up of dress shirts, comfy hoodies, and tees featuring images of the Eiffel Tower, Guinness, and Marlboro cigarettes – plenty of Western references from the Eastern-based brand."
Bathroom Polaroids
The Clot Inc FW10 Lookbook is as Casual as the Collection
Trend Themes
1. Instant Photography - Disruptive innovation opportunity: Develop a mobile app that allows users to create Polaroid-style photos and share them digitally.
2. Hipster Fashion - Disruptive innovation opportunity: Design a sustainable clothing line that merges hipster aesthetics with eco-friendly materials.
3. Collage Lookbooks - Disruptive innovation opportunity: Create a digital platform that enables fashion brands to easily create interactive collage-style lookbooks.
Industry Implications
1. Photography - Disruptive innovation opportunity: Develop a compact camera that combines the aesthetic appeal of Polaroid cameras with advanced digital features.
2. Fashion - Disruptive innovation opportunity: Integrate augmented reality technology into fashion retail experiences to offer customers virtual try-on options.
3. Digital Publishing - Disruptive innovation opportunity: Build a cloud-based platform that automates the creation and distribution of digital lookbooks for fashion brands.