This clinical beauty branding incorporates the progression toward both minimalist and apothecary-inspired packaging in the cosmetics world. Created by Budapest-based graphic designer Judit Besze, the dynamic range is brought to life even further when photographed against a marble and color-blocked background.
The clinical packaging range is characterized by its brown craft paper boxes and white tubes. The font is unique in that it doesn't use titles case and includes punctuation. The clean black and white adds to the overall minimalist feel, while a slight dash of color used in highlighting the main ingredient adds a contemporary tone.
While only a concept, this unique clinical beauty branding touches on several common elements seen in recent cosmetics packaging designs and is certainly representative of the direction of the shift.
Clinical Beauty Branding
This Cosmetics Concept for an Organic Beauty Brand is Ultramodern
Trend Themes
1. Minimalist Beauty Packaging - Opportunity to innovate with simple and straightforward packaging designs for cosmetics that feature bold typography and minimal color.
2. Apothecary-inspired Cosmetics - Opportunity to create a line of organic beauty products with classic apothecary-style packaging, highlighting natural and plant-based ingredients.
3. Marble and Color-blocked Background Photography - Opportunity to showcase cosmetic products using unique backdrops like marble and color blocking to create compelling visuals for marketing and advertising.
Industry Implications
1. Organic Beauty - Disruptive innovation opportunity for organic beauty brands to leverage minimalist and apothecary inspiration to create unique packaging and grow their market share.
2. Cosmetics Packaging - Opportunity to create simple yet bold designs for cosmetic products that stand out on the shelf among competitors.
3. Beauty Photography - Opportunity for photographers to experiment with unique backdrops and textures to create eye-catching visuals for beauty products.