You cannot deny that the work of American artist Robert Longo is astonishing. At first glance, his charcoal works may pass for photographs, but they are in fact charcoal drawings.
Robert Longo's 'Fighter Pilot,' 'Cleavage' and 'Jaws' collections are those, which in my eye, stand out the most. When you see them hung in a gallery, it becomes apparent of the amount of work these charcoal drawings require.
Implications - One of the fastest ways a company can generate attention is by creating a product that uses sex appeal as a marketing hook. The ad attracts attention from consumers suckered in by sex appeal, and it draws attention from an eager media seeking to create a controversial news story out of it.
Charcoal Cleavage
Robert Lombos' Photographic Drawings
Trend Themes
1. Photographic Drawings - Developing software or AI that can turn photographs to drawings, or vice versa, can potentially disrupt the art industry.
2. Charcoal Art - Companies in the cosmetics industry can tap into the charcoal trend by introducing charcoal-infused makeup or skincare products.
3. Sex Appeal Marketing - Incorporating sex appeal in marketing can be an effective strategy to attract attention; however, companies should be aware of the potential controversy it may create and be mindful of ethical implications.
Industry Implications
1. Art - Using technology to create art, such as turning photographs into charcoal drawings, can bring a new level of creativity and innovation to this traditional industry.
2. Cosmetics - The charcoal trend can be leveraged to create innovative beauty products, such as charcoal-infused makeup and skincare products that offer cleansing and exfoliating benefits.
3. Advertising and Marketing - Companies can consider using sex appeal in their advertising and marketing strategies to generate attention and appeal to specific target audiences, but must tread carefully to avoid potential negative backlash.