As the beginning of the NFL season begins to roll in around the corner, Nike prepares with a new iteration of the Cleats PE sneaker model that is made with inspiration from the DT96. The shoes are made with Kyler Murray and is prepared for performance on the fields.
It replicates the look of the Nike Air DT Max 96 sneaker model, which is the signature shoe of the former NFL athlete. The inspiration behind the design also nods to his admiration of baseball and football with a solid black hue at the base of the shoe and then detailed with golden yellow on top for a bold contrast. Pops of red and white are detailed with small Swooshes along the lateral side.
Hybrid Sports-Inspired Footwear
Nike Unveils a New Cleat PE Inspired by DT96 for Kyler Murray
Trend Themes
1. Sports-inspired Footwear - Companies can explore more collaborations with athletes and incorporate their signature style to create unique and personalized footwear.
2. Cleat Sneakers - The market for hybrid shoes that can be worn on and off the field could be a potential area for companies to disrupt and create innovative designs.
3. Color-blocking - More companies can take color-blocking cues from sports teams to create visually stunning and dynamic footwear designs.
Industry Implications
1. Athletic Apparel - With the growing popularity of sports and athletes, there is a scope for companies to create exclusive apparel and shoe lines for the different types of sports.
2. Sports Marketing - Incorporating influential athletes to create and market merchandise can be a potential growth area for sports marketing and advertising agencies.
3. E-commerce - E-commerce companies can capitalize on the trend of personalized merchandise by collaborating with athletes to create exclusive collections and promote them through their platform.