Popping a zit can be as disastrous as the blemish itself, which the Clearex Pimple Treatment Gel ad campaign cleverly shows. It creatively relies on the nail art craze that has swept through the beauty industry of late. The print ads liken popping pimples to two other impending catastrophes, a plane crash and matador accident, which have been illustrated on the nails.
Created by Tel Aviv-based ad agency Shalmor Avnon Amichay/Y&R Interactive, the Clearex Gel ad campaign was art directed by Shira Nathan and creative directed by Oren Meir. The close-up zit portraits were shot by Ezra Gozo Mantzur with hilarious nail illustrations by Shira Nathan. After coming across these ads, people will think twice before popping their pimples.
Zit Catastrophe Ads
The Clearex Pimple Treatment Gel Campaign Relies on Nail Art
Trend Themes
1. Nail Art Craze - Opportunity to create innovative products that combine the popularity of nail art with skincare, targeting the beauty industry.
2. Pimple Treatment Gel - Potential for disruptive innovation in the skincare industry by developing advanced pimple treatment gels that effectively address the concerns of consumers.
3. Creative Ad Campaigns - Innovation opportunity for ad agencies to develop attention-grabbing and humorous campaigns that resonate with target audiences.
Industry Implications
1. Beauty Industry - Rapidly evolving beauty industry can capitalize on the nail art trend by incorporating it into their product offerings, such as skincare products.
2. Skincare Industry - Skincare industry can leverage the increasing consumer awareness to create advanced pimple treatment gels that cater to specific skin concerns.
3. Advertising Industry - Opportunity for ad agencies to think creatively and develop ad campaigns that capture consumer attention and effectively communicate brand messaging.