The Myprotein Clear Vegan Isolate is a new product from the UK-based brand for the US market to offer consumers a plant-based way to enhance their intake of essential nutrients. The product comes in powdered form in two flavors including Pear & Ginger and Coconut & Mango, which both contain 10 grams of protein each along with essentials vitamins for those on a plant-based diet like B12. The crystal clear vegan protein product contains no fat or added sugar and is sweetened naturally using monk fruit extracts and stevia.
The Myprotein Clear Vegan Isolate was spoken on by Mrprotein's Head of Product Development Gareth Gray who said, "There is an increasing demand for plant-based protein sources and particularly clear options which can be seen as more refreshing compared to traditional milk proteins. The Clear Vegan Isolate is low in calories, a high source of protein and a great refreshing flavor to fuel any workout. Ready-to-drink consumables are something we will be continuing to develop over the next 12 months."
Clear Plant-Based Protein Supplements
The Myprotein Clear Vegan Isolate is Vitamin-Enriched
Trend Themes
1. Clear Plant-based Protein Supplements - Provides consumers with a refreshing and vitamin-enriched plant-based protein supplement with potential to disrupt traditional milk protein sources.
2. Vegan Fitness Supplements - Expands the market for vegan health and fitness supplements with a clear and refreshing protein option.
3. Powdered Vegan Supplements - Meets an increasing demand for powdered vegan supplements that offer essential vitamins and nutrients.
Industry Implications
1. Health and Fitness - The clear vegan protein supplement trend will disrupt traditional milk protein sources in the health and fitness industry.
2. Supplements - The development of more vegan supplement options that offer essential vitamins and nutrients has the potential to further disrupt the supplements industry.
3. Plant-based Products - The demand for vegan products and plant-based alternatives that offer a refreshing and clear option has the potential to disrupt traditional non-vegan products in various industries.