The 'Clean Oil Crew' is a collaborative organization formed by five separate businesses. This group aims to promote cleaner, more sustainable cooking oils as alternatives to vegetable oils and seed oils. The Clean Oil Crew is comprised of 'A Dozen Cousins,' 'Capello's,' 'LesserEvil,' 'RIND Snacks,' and 'Primal Kitchen,' each of which specialize in a different sector of food manufacturing, such as on-shelf CPGs or restaurant-grade meals.
To celebrate the launch of this new Clean Oil Crew initiative, the collaborative organization has released a 'Starter Pack' that contains a sample of a few products from each of the brands. With this Starter Pack, customers can get a taste of how clean oils are being used in real, tasty foods such as home pizzas, popcorn snacks, and dried fruits.
Sustainable Cooking Oil Initiatives
The 'Clean Oil Crew' Aims to Promote Clean Oil Alternatives
Trend Themes
1. Sustainable Cooking Oils - There is a growing trend towards sustainable and cleaner cooking oils, providing an opportunity for companies to innovate with more eco-friendly alternatives to traditional vegetable and seed oils.
2. Collaborative Initiatives - Collaborative initiatives like the Clean Oil Crew offer opportunities for businesses to work together to promote sustainable and eco-friendly practices in the food industry.
3. Product Sampler Packs - Product sampler packs like the Starter Pack offered by the Clean Oil Crew can be used by companies to give customers a taste of sustainable and innovative products, potentially increasing sales and brand loyalty.
Industry Implications
1. Food Manufacturing - The food manufacturing industry can leverage sustainable cooking oils to differentiate their products and attract eco-conscious consumers.
2. Restaurant Industry - The restaurant industry has an opportunity to incorporate sustainable cooking oils into their menus to appeal to consumers who are looking to make more environmentally friendly dining choices.
3. CPG Industry - The CPG industry can offer more sustainable cooking oil alternatives as part of their product lines, providing an opportunity to differentiate their brands and appeal to eco-conscious consumers.