Old Supermodels, Reinvented
Claudia Schiffer for Chanel
German supermodel Claudia Schiffer has reunited with fashion guru Karl Lagerfeld as the new face of Chanel. The 37 year-old mother is back into the fashion business after marrying in 2002 and taking some time off after giving birth to her son Caspar in 2003 and daughter Clementine in 2004. The model was in St-Tropez last week for a the three-day photoshoot for Chanel's ready-to-wear spring collection. She posed on the beach “in a variety of outfits, including a see-through gown, an all-in-one flared catsuit covered in stars and a tightly fitting blue jacket.â€
Trend Themes
1. Reunion of Supermodels - Opportunity for fashion brands to bring back iconic supermodels to enhance their brand image and attract nostalgic consumers.
2. Maternity-friendly Fashion - Potential for fashion companies to create stylish and comfortable clothing lines for women during pregnancy and postpartum, catering to the needs of modern mothers.
3. Revival of Retro Fashion - Chance for fashion brands to capitalize on the popularity of vintage styles by incorporating nostalgic elements into their designs, appealing to consumers seeking a unique and timeless fashion statement.
Industry Implications
1. Fashion - Disruptive innovation opportunities in the fashion industry to rejuvenate brand appeal through collaborations with influential supermodels and development of innovative maternity fashion.
2. Photography - Opportunities for photographers and fashion brands to create visually captivating campaigns by bringing together renowned supermodels and capturing the essence of retro fashion.
3. Parenting and Baby Products - Potential for baby and parenting brands to partner with supermodels who have balanced their professional and personal lives, providing inspiration and credibility in developing maternity-friendly products.