Nike prepares to celebrate the 50th anniversary of hip-hop with a Classics colorway palette that details one of its most signature silhouettes, the Air Force 1 High model. The shoe is made from classic leather material throughout the upper in a monochromatic palette. Throughput the silhouette, the shoe is detailed with black, cement grey, coconut milk, and white.
It starts off with a black base foundation at the upper and then the panels are done in a spray-painted white tone along with a cement grey-speckled look. To add more tonal contrast, the Swoosh branding on the side of the shoe is done in white, continuing at the laces and the strap around the ankle. It all sits on top of a rubber black outsole and coconut milk midsole.
Hip Hop-Honoring High-Top Sneakers
Nike Launches a New Air Force 1 High in a Classics Colorway
Trend Themes
1. Hip-hop Honoring Footwear - Opportunity for footwear industry to create innovative designs that pay homage to various subcultures, while implementing classic style elements that resonate with new generations of consumers
2. Monochromatic Colorways - Trend for fashion industry to experiment with bold and unique monochromatic color combinations that express individuality, while tapping into consumers desire for exclusive and personalized style
3. Sneaker Culture Celebrations - Opportunities for retailers to establish strategic partnerships and create limited edition sneaker and streetwear collaborations that honor specific subcultures, while leveraging the loyal fan bases of these niche communities
Industry Implications
1. Footwear - Footwear industry can create unique designs that tap into cultural moments and movements and leverage loyal fan bases
2. Fashion - Fashion industry can create personalized style using bold and exotic color variations to promote individuality
3. Retail - Retail sector can initiate strategic partnerships and collaborations limited edition collections to leverage the loyal fan bases of niche communities