Lose yourself in this enchanting photo series by the talented Claire Oring, which takes witchcraft and wizardry to whole new levels of reality. In history, the practice of witchraft was forbidden and heavily criticized as deviant. This fashion shoot florified and glamorizes the practice, showing that the practice can be beautiful.
"In Conjure I wanted to represent young heroines secretly practicing witchcraft in a time when it was forbidden," Claire explains before adding: "- Nature is an important ingredient in the series. All of the settings are characters, as are earth, air, wind, and fire."
The 22-year old Los Angeles artist and photographer has worked for commercial clients such as Free People and Urban Outfitters, but her real passion lies in mysticism and marrying the worlds of fantasy and reality. Conjure was inspired by Arthur Miller’s play the Crucible.
Whimsical Witchcraft Photography
Claire Oring Conjures Up Magic Through Her Hypnotizing Lens
Trend Themes
1. Enchanting Photography - There is an opportunity for photographers to explore whimsical concepts through their work and offer unique and magical experiences to viewers.
2. Revived Mythical Practices - Industries can capitalize on the rise of the appreciation of mythical practices, offering new products and services that incorporate these themes.
3. Natural Settings as Characters - Companies in the entertainment and tourism industries can use natural settings and locations as an opportunity to offer immersive experiences with an added magical touch.
Industry Implications
1. Fashion - Fashion designers can take inspiration from the whimsical and enchanting themes of witchcraft and offer unique and mystical clothing lines.
2. Entertainment - Entertainment companies can use these themes to create new and exciting TV shows, movies, and documentaries that explore the world of witchcraft and wizardry.
3. Tourism - Tourism industry players can capitalize on natural settings and locations to offer experiences and destinations that incorporate mystical themes and magic, such as camps and retreats.