If you're not too knowledgeable on the subject of cows, why not pick up a copy of the CJ Brown 'Beef' book? The cow hide-clad book is not only unique in its physical design, it's also highly informative.
The CJ Brown 'Beef' book was made as part of Brown's final project for his second year at the University of West England, Bristol, where he studies graphic design. If you're curious as to what the 140-page tome has to say about cows, Brown himself states, "The book explores the history of beef ranging from its involvement during WW2 to the uses of beef in by products to this day." I never knew there was so much more to beef!
Implications - As marketplaces become over saturated with similar product designs, companies are finding it much harder to garner the attention of consumers. As such, many companies are now resorting to abstract design elements to shock consumers out of apathy and to distinguish themselves from competitors.
Leather-Clad Bovine Tomes
The CJ Brown 'Beef' Book Explores the Wonderful World of Cows
Trend Themes
1. Abstract Design Elements - Shocking consumers out of apathy and distinguishing themselves from competitors by incorporating abstract design elements in product designs.
2. Unique Physical Design - Standing out in a saturated market by creating products with unique physical designs.
3. Informational Artifacts - Creating informative artifacts that provide in-depth knowledge and insights about a particular subject.
Industry Implications
1. Graphic Design - Opportunity for graphic design companies to integrate abstract design elements into their work, capturing consumer attention.
2. Publishing - Incorporating unique physical designs in books to appeal to consumers and create a memorable reading experience.
3. Education - Developing informational artifacts as educational resources, offering immersive learning experiences for students.